Ads can be annoying, especially on mobile. But, according to research IAB UK the main source of annoyance for consumers using mobile is not the ads themselves, but the fact that a lot of them [...]

New research by Verve has shown that consumers are twice as likely to engage with mobile ads that utilise location data then they would with generic ads. The company surveyed 2,000 UK adults also found [...]

Its all about ‘LUV’ for relationship marketers Power of LUV. If you’re a relationship marketer, the questions you ask yourself at work sound very similar to the questions you ask when you’re dating. How do [...]